Publisher”s Memo
Major Milestone
Balancing the well-documented tightrope between print and online media
is a major challenge for publishers
today. More people “get” the immediacy of digital delivery while a great number of our constituents love the feel of print in their hands.
Some would prefer to scroll through headlines
on their BlackBerries while others want to stroll
through news and features at a more leisurely
pace. How do you satisfy both needs and alienate no one?
We have—we think—come up with an answer.
Mind you, it's not The Answer, but one that I believe will work for our highly valued
readers and loyal advertisers. With that in mind, the next iteration of Real Estate
Southern California will appear as a special editorial addition to Real Estate Forum's
May/June issue.
Why are we doing this? Well, frankly in this market, nothing is launched without
an eye to cost. But there is more at work here, and more than cost, especially given
the times, is future growth. It’s a changing market, not only economically, but in
terms of publishing and new directions in reader demand. The major firms—our
primary reader base—long ago cast their nets over the national and international
waters. Whether you’re in Los Angeles, New York or New Jersey, your focus today is
probably as much national—or at least multi-regional—as it is local. The globaliza-tion of business and finance and events taking place on Wall Street (I mean Washington, DC) and thousands of miles away have dramatically revolutionized the real
estate industry.
Finally, we’re doing this after in-depth conversations with our Editorial Advisory
Board, who gave us an enlightening read on how they process news and information.
We’re doing this to maintain the print identity of Real Estate Southern California,
which is the dominant brand in the market. But we are doing it as well as a base to
launch our next big initiative--a magazine dedicated to the entire California business
marketplace—a magazine that is totally and only digital.
So just as Real Estate Forum is our print aircraft carrier and the vehicle for Real
Estate Southern California, GlobeSt.com, our online aircraft carrier, will deliver to our
West Coast readers our new digital initiative. It’s an exciting launch, scheduled for
mid-July, and we hope that you will share our enthusiasm for it.
Michael G. Desiato
Group Publisher
Real Estate
GROUP PUBLISHER | Michael G. Desiato
EDITORIAL DIRECTOR | John Salustri
EDITORIAL
Editor | Don Jergler
don.jergler@incisivemedia.com
West Coast Bureau Chief | Natalie Dolce
natalie.dolce@incisivemedia.com
Contributing Editors | Bob Howard, Brian Miller
ADVERTISING
Regional Publisher | Daniel Ceniceros
daniel.ceniceros@incisivemedia.com
Sales Assistant | Christina Pinedo
christina.pinedo@incisivemedia.com
PRODUCTION/ART
Print Production Manager | Allison Stearns
allison.stearns@incisivemedia.com
Senior Art Director | Jolene M. Oldham
jolene.oldham@incisivemedia.com
Associate Art Directors | Andrew Kwasny, Nick Koutoufas
SERVICES
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811 West 7th St., Suite 1130, Los Angeles, CA 90017
Tel: 213.430.0300 Fax: 213.430.0312
www.incisivemedia.com/realestate/contacts
Editorial Calendar & Rate Card
To view or download our 2008 Media Guide, visit www.resocal.com
Subscriptions & Back Issues
Call 877.506.3085 or e-mail: custsvc_resocal@fulcoinc.com
List Rental
Contact Danny Grubert at 914.925.2449
or danny.grubert@lakegroupmedia.com.
For more information, visit www.LakeGroupMedia.com
Article Reprints, E-Prints & Licensing
Contact Alexa Faulkner at 410.571.5893
or alexa.faulkner@incisivemedia.com
For more information, visit www.remreprints.com
Digital editions of each issue of Real Estate Southern California are
now available at www.resocal-digital.com. For more news, analysis
and resources, go to www.GlobeSt.com/California.
REAL ESTATE SOUTHERN CALIFORNIA (ISSN 1547-4186) is published bimonthly in January/February, March/April, May/June, July/August, September/Oc-tober and November/December by Incisive Media, 120 Broadway, 5th Floor, New
York, NY 10271. Periodical postage rate paid in New York and additional mailing offices. SUBSCRIPTION RATES: $79.95 ( 6 issues), $139.95 ( 12 issues). Past-issue
single copies: $15 each. For past issues, single copy sales, yearly subscriptions and
customer service inquiries, please call toll-free 877-506-3085 or e-mail us at custsvc_
renj@fulcoinc.com. POSTMASTER: Send address changes to Real Estate Southern
California, PO Box 3000, Denville, NJ 07834-3000.
© Copyright 2009 Incisive Media Properties, LLC. No part of this publication may be
reproduced or utilized in any form or by any means, electronic or mechanical, including
photocopying, without written permission from the publisher.
